The impact of color on the conscience Color brings some information, a certain emotions and feelings. That truth is obvious even to those who had never been involved in art or design proffesionalno. Symbolism Colourful genetically lies in the subconscious of Rights. However, in the mentality of people and cultures is a fundamental difference of perception paint. Originally, the color has its significance by religious rites, but because of the development of society, has become the hallmark of government. Make sense approach to the use of different colours, as a symbol, can Blazonry and veksilologii (science of flags). State flags and family herbs were to be recognizable, and good to be a coded information. When the decals are taken into account Virtue (real or imputed), the owner of the flag or emblem. In our time a similar situation arises when a company's style brand businesses. Selected color solutions to symbolize the values, priorities, mission, etc. this company. Patterns of colour in trying to identify the Swiss psychologist Max Luescher. He has two stable stage in life : the day (light) and night (dark). Night life ends, a day there again. Therefore, in humans, such as dark blue, purple color to be associated with quiet, and yellow, red with activity. Red linked with blood, it is a symbol of danger. A green on Lyusheru, is the natural habitat. In physical terms, color, it seems to have on the authority of the light beams of different wavelengths (the longest-red, short-purple). Color opaque object depends on the spectral composition of light impinging on it and surface reflectance properties of the object (material or paint). Black tone we see when surface absorbs all radiation falling on it. Therefore, it is seen as "sedayuschy" volume, while white tone, "all increases." Red-warm, vibrant and lively. But as aggressive or color ills. This color is often used in the flags of countries. You also, festive colors of beauty and health in Russia. This color is often used in advertising. This is a warning sign and a stop signal (worldwide). Color piracy and whore. Color of love. Compassion and courage (for China). Yellow-warm, fun, memorable and attracting attention, but this is a sign of death (for Syria), a sign of despair (for Brazil), the color of authority (for China), the color of cowards, podletsov and Wales, the color of the tragedy (in mythology) , prosperity (for America). Red and green (for Lyusheru) activities, success in overcoming obstacles focus. Blue-loyalty (for the Americans), mourning (for China) Green Hope (for the Americans), the most popular (Austria), the color of death (for Egypt) Black tone-character complexity and urgency of the situation (for America), Mourning (to the west), the color of fun (for Japan), fairness (to China). White tone-baseness, the lie (to China), the mourning (for Japan) Purple - mourning (for China), sadness (for India) The pink-coloured appetite used in the food industry. Pink and blue are intimate combination, which is used in cosmetics. Creating logos or advertising should cause only positive emotions, so do not forget the specifics of the color of the human being. Connecting contrast and color contrast is seen disquieting. At the same time, using some contrasting color stains can stimulate attention. If it is still necessary to combine nesochetaemye colors should be used Tone separators (white, gray, black), putting them in the form of the substrate or contour. Tone separation combined with all the colors, and a positive tone in contrast transition between contrasting colors. Best focus can be achieved through fashion colors. Colors are surrounded by others, have their impact. So warm color in cold surroundings will seem even warmer. But the main thing that should be remembered is that nature is the best color. So creating your work, think, as did it.