Not Just Pretty is an eco-friendly boutique featuring hip, sustainable fashions and accessories. Our designers create gorgeous, stylish, fun, cheeky clothes - but always with a global conscience. By working with innovative, planet-conscious designers, we're helping to lower the chemical impact on the earth - and offer a sneak peek at what style will look like in a greener future. Not Just Pretty is a member of 1% For the Planet, Sustainable Style Foundation, and Fashion High, supporting local designers. Not Just Pretty sells all kinds of super-chic goodies made entirely from organic fibers or recycled materials. From clothes and bags to hair care and accessories Not Just Pretty loves supporting eco-friendly fashions by helping forward-thinking designers to make real change. Fashion-forward clothing and accessories made from sustainable and recycled materials. Organic skin care and hair care products. Not Just Pretty Modern Organic Clothing is a fabulous boutique selling the best of the best in sustainable fashion, jewelry, bags and body care. Based in Victoria, BC, Canada, Not Just Pretty is helping support forward-thinking designers and conscious citizens who want to look fabulous, live well, and do good, all around the world. They also support the work of Sustainable Style Foundation.